Undiscovered Kitchen started in 2013 and is a digital farmers market for specialty, artisan foods. Its core mission is to support and empower small batch makers across the United States and to help passionate artisans grow their businesses. UDK helps businesses tell their stories, reach new customers, and grow their businesses. On the other hand, UDK wants to help the dietary needs of each and every customer. There is a wide selection of vegetarian, vegan, allergen-free foods that can fit any lifestyle.
This video series was a project I focused on during my internship at Undiscovered Kitchen amongst a few other social media tasks. This project was launched from a social media marketing initiative that I pitched to creatively advertise our vendor’s products.
In each video there is one featuring product that I used, through this video series I aimed to help shoppers recognize the diverse variety of dishes that each featured condiment can provide. This strategy attracted the attention of new clients, retained the business of recurring customers, and boosted the company’s tactical branding.